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There was no reason to hack anyone’s account since there was no reason for hacking an account in the first place.

Ever since it has grown to billions of users, Facebook contains enough data for hackers to use for either monetary gain or blackmail. A celebrity’s account, for example, can be hacked in order for a person to advertise a page or brand.

             

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

There are both advantages and disadvantages to using email marketing in comparison to traditional advertising mail.

Advantages
Email marketing is popular with companies for several reasons:

• Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient[citation needed].
• Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behavior of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behavior[citation needed].
• Almost half of American Internet users check or send email on a typical day, with emails delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.

Disadvantages

• As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
• Additionally, consumers receive on average about 90 emails per day.[9][better source needed]
• Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.

Search engine optimization, or SEO, is the act of optimizing your website for search. From researching keywords for targeting to ensuring your website is mobile-friendly, SEO combines many different tasks you must complete for success. Although SEO is sometimes difficult to understand, technology has improved the way we optimize.

To make it easier, we've compiled a list of the best SEO tools available to help you jumpstart your website's ranking, whether you're a beginner or an SEO pro.

1. Keywords Everywhere


This is an amazing tool that most people don’t know about yet. It’s a Google Chrome extension that shows various metrics to help with your keyword research, such as:

1. Search Volume
2. Competition
3. CPC

The tool supports many different platforms like Google Search Console, Google Analytics, UberSuggest, and many others.

2. SEOSiteCheckup

Simply type your website URL into this tool and you’ll quickly get an automated SEO audit. This is a quick and easy way to find low hanging fruit to improve your SEO.

3. Bing Webmasters Tools



Yes, people do use Bing!  Plus, Bing Webmaster Tools is another great tool to get more insight into how you can improve your overall SEO.

4. Yoast SEO


Add this plugin to your WordPress site if you haven’t already. Use it for every page and post that is published on your site. It will allow you to optimize the title tag and meta description easily. It will even help you optimize the content on the page by suggesting where you should place the keyword phrase you’re trying to rank for in Google.

5. Screaming Frog


Screaming Frog is SEO software that will crawl a website to identify issues with its optimization. Get information on title tags, meta descriptions, H1s, site structure, broken links, response codes, and so much more. It’s the best tool to use when coming up with a plan on what needs to be fixed on a site.


6: SEOptimer

SEOptimer will help you know your website’s SEO.
It’ll show you yours on page metrics, such as keyword usage and user experience (ex: speed and mobile responsive).
It’ll also show you off page metrics, such as your backlink profile and Domain Authority (a Moz metric).


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